Poker in India is rising at a speedy tempo and driving this progress are some very hardworking and passionate people who find themselves consistently innovating and making daring strikes to take the sport to the following stage. One such Particular person working arduous to uplift the usual of the sport and put it up for sale as a sport of ability within the nation by giving gamers the very best of the match and money sport promotions is Mr. Krishnendu Guha, Chief Advertising Officer, Adda52. He’s a visionary and a veteran in digital & product advertising and marketing with lots of expertise and excellent data of the gaming business.
Mr. Guha has been instrumental in operating a number of profitable on-line ventures. He joined Adda52 in 2016 and that is his second stint with the corporate. His journey has been great with Adda52 scaling new heights underneath his in a position management. Pushed by a player-centric strategy, he has taken up some game-changing strikes. He’s additionally the person behind Adda52’s just lately launched ‘Life Ko Ace Karo’ marketing campaign that includes our favorite artists – Ali Fazal and Badshah. Within the marketing campaign, Fazal and Badshah problem one another of their respective fields the place the previous tries rapping, whereas the latter tries performing. Nonetheless, they quickly realise that the actual problem lies in taking part in poker on Adda52.com and that it’s a true game-changer to sharpen the thoughts, enhance life expertise, and ace life. The marketing campaign seeks to determine poker as a sport of ability and deepen engagement with the sport.
The ‘Life Ko Ace Karo’ marketing campaign has been the speak of the city ever since its launch final month and is encouraging lots of people to play on-line poker and ace the sport of their life. To know extra in regards to the marketing campaign, its significance for Adda52 and Indian poker, OPN had a chat with Mr. Guha.
Excerpts From The Interview:
OPN: Hello Mr. Krishnendu Guha, thanks for talking with OPN. Please inform us a bit of about you, your journey at Adda52.com.
Guha: Thanks for the interview alternative with OPN. I’ve general 20+ years of expertise wherein 13+ years in Digital & product advertising and marketing. That is my 2nd stint with Adda52.com and earlier than that, I used to be heading the advertising and marketing for South East Asia in i-Gaming.
OPN: As a Chief Advertising Officer at Adda52.com, you do many hats. Inform us in regards to the function you play within the firm. What does a median work-day within the lifetime of Mr. Krishnendu Guha appear to be?
Guha: Aside from making certain that we preserve the excessive requirements that we have now set for us available in the market, it is usually crucial to grasp the client. Poker not like every other product falls underneath a distinct segment class and therefore has a really robust group. This can be very vital to grasp the ache factors of the customers for those who actually wish to do properly in any area. I guarantee I hearken to some customer support calls day-after-day to grasp the problem within the first go. Aside from this, my normal day is concentrated on enhancing buyer expertise at completely different touchpoints by advertising and marketing and product wherever relevant.
OPN: Adda52 is an undisputed chief in India’s on-line poker business and has performed a pivotal function in selling poker as a sport of ability since its inception in 2011. Might you share with us a short of the journey up to now?
Guha: I joined Adda52 first in 2016 and at the moment the most important problem was to beat the social stigma of poker being related to playing. Additionally, folks weren’t used to transacting on-line for actual cash gaming. The scenario has, nevertheless, modified so much now as individuals are keen to transact on-line for leisure and gaming.
OPN: Adda52’s newest ‘Life Ko Ace Karo’ marketing campaign that includes two standard artists – Ali Fazal and Badshah is the speak of the city and is encouraging lots of people to attempt on-line poker to ace the sport of their life. Might you throw some gentle on the marketing campaign?
Guha: It’s no secret that our favorite artists, Ali Fazal and Badshah, are the champions of their fields! Within the marketing campaign, they problem one another of their respective fields the place Ali tries to rap and Badshah tries performing. Nonetheless, they quickly notice that the ‘actual’ problem solely lies within the potential to develop life expertise by taking part in a sport that wants involvement and considering. Poker is a sport that requires the presence of thoughts, astute technique and preserving a peaceful. Adda52.com affords even probably the most odd of us all—the power to develop life expertise by taking part in a sport that wants involvement and considering. This marketing campaign talks precisely about the identical – Online Poker at Adda52.com is accessible to all and may remodel the odd into extraordinary.
OPN: What was the thought behind roping in two standard stars from the leisure business for this marketing campaign?
Guha: Ali and Badshah have an enormous fan following and folks look as much as them for the message they share. We thought since music and flicks are so intently hooked up with everybody in in the present day’s world so who might be higher than these 2 gents spreading the message for a sport that may really enhance your life expertise.
OPN: What, in line with you, is the importance of this marketing campaign for Adda52 and Indian on-line poker?
Guha: We’re nonetheless preventing the social stigma the place some folks affiliate poker with a sport of probability and this marketing campaign is yet one more try to determine poker as a sport of ability.
OPN: There may be nonetheless a mindset that poker is a sport of probability, not a sport of ability. Via this marketing campaign, are we seeing Adda52 as the most important contributor to the way in which the mindset will probably be modified?
Guha: The target is to win the battle towards the taboo and that may solely occur by small battles which can make an increasing number of folks conscious in regards to the sport. As soon as folks turn out to be conscious they’ll begin making an attempt the sport and can come out with their very own notion in regards to the sport and never by any pre-conceived notions.
OPN: How does Adda52 plan to have interaction with Indian poker gamers going ahead, any particular plans, promotions, or campaigns to look out for?
Guha: 2021 will probably be greater than ever and we have now already launched some superb promotions like particular girls’s day match, 2 CR. ACL leaderboard the place we intend to search out our subsequent PRO from the business. Hold following the updates on Adda52.com as we are going to unveil the most important tourney and money promotions because the 12 months progresses.
OPN: What’s your outlook on the Indian poker scene publish the lockdown?
Guha: We noticed an enormous increase in poker in the course of the lockdown and it’s nonetheless ongoing which is an efficient signal for the business. Poker being a thoughts sport, it should solely develop extra from right here.
OPN: Any parting phrases or something you want to add?
Guha: OPN has been contributing to this business for fairly a while now and has additionally developed an excellent join with the group. Wishing the group all the very best for the approaching 12 months.
Thanks Mr. Guha to your invaluable time and good luck for the longer term endeavors!